Technological advances are increasing the speed of the fourth industrial revolution, making changes in the way we live, relate, work and make decisions in business.

In recent years, various technological trends have matured to the point of having the ability to substantially modify the way industries develop their business. Another consequence of this phenomenon is the emergence of business models that are marked by innovation and that demonstrate the need of traditional industries and businesses to review their processes and reinvent themselves from the bottom line, from their essence; going through their culture, talent, the way they relate to their competitors, allies, customers and in general, their entire value chain.

This year, CINTEL, faced with the urgent need for organizations to discover how to build and execute an effective digital transformation plan to enhance their competitiveness, has defined ASICOM 2019 as a central focus, "TURNING ON YOUR BUSINESS: THE DIGITAL TOOLBOX", in the that spaces of understanding and relationship are provided so that the participants of the Congress discover the way to activate their businesses based on the talent capacities, the knowledge of new technologies, marketing strategies, use of innovation methodologies, elements that are part of the toolbox of the digital world; all this, within the context of the public policies of the country and the Region.