Convergencia Research, Consultoría especializada en Latinoamérica y Caribe
Tuesday, January 08, 2019

CES 2019

Apple: the impact of the trade war between China and the US and the power of a brand

The company is news at CES 2019 despite its brief presence in the largest fair of consumer electronics in the world. To its huge advertising in Las Vegas making reference to the differential of security and privacy that the iPhone has against the technological proposals of other large companies such as Google and Amazon; one has to add the recent forecast of the company’s income decreasing as a result of the slowdown in the Chinese economy and the trade war that the Asian country has with the United States. But it also adds popularity because despite these battles, Samsung and Apple, for example, have signed an agreement to introduce iTunes in smart TVs of the firm of the South Korean company.

All this occurs in the midst of clear uncertainty about the future of the business that may materialize in the current edition of the CES marked by commercial tensions between major powers. So much so that Gary Shapiro, president of the Consumer Technology Association (CTA), which organizes the CES, acknowledged that "the health of the Chinese and American economies will affect the fair," although the official assured that "there will be closed-door talks with Chinese companies about the relationship between buyers and sellers."

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