Convergencia Research, Consultoría especializada en Latinoamérica y Caribe
Thursday, December 19, 2019

How much money is played in the CPaas market?

IDC projects that, globally, the expenditure allocated by companies to distribute only voice and text messages through CPaaS contracting modalities could reach US$ 11 billion annually in 2022.

For Convergencialatina, this means that operators must fight for a portion of that figure from two fronts: defensive and offensive. The defense has to do with maintaining its position in the sale of services to the corporate market (large, small and medium-sized enterprises) and the offensive in generating service options that adapt to new contracting habits of the BtoB segments and, at the same time, to the communication needs of companies with their customers. Habits that in both cases involve more use of the online channel at the time of hiring and more immediacy (activation and purchase in real time).

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