The company presented its SmartBot product in Futurecom 2017, developed with Microsoft and based on artificial intelligence and analytics: when integrated with billing platforms, the CRM and Big Data of the operator, seeks an improvement in the user experience, as Jesús Luzardo, Amdocs marketing director for Latin America, told Convergencialatina. "The bots are a first step and nowadays most are transactional, they offer very packaged solutions and perhaps their usefulness is not perceived. Insofar as they are combined with artificial intelligence and machine learning platforms, they will be able to provide more relevant solutions to the user."