In the run-up to the 11th Ministerial Conference of the World Trade Organization (WTO), which will begin this weekend in Buenos Aires, the first edition of La Convención Azul was held in Latin America. The event was organized by the "think tank" New Direction - made up of 36 conservative parties from the United Kingdom, Australia, the United States, Poland, Turkey and the Netherlands, among other entities - and was attended by AT&T, Telecom, Globant and the HSBC bank, among other companies.