Thursday, February 08, 2018

Contents: Models to build in an era of over saturation

The creators of movies, series and television programs in Latin America do not rule out any option of the range of business models opened by OTTs, VoD and YouTube, among other consumer platforms. The bulwark that they seek to defend is the ability to select between the diversity of content, according to users that know and have known for a long time.

Amazon hired Steven Spielberg to release its science fiction series on its streaming platform; Facebook and YouTube are giving the final stitches to their exclusive series; NBC will create television series for Snap-chat. The traditional content industry is obliged to transform itself, and not only to nourish Netflix's grids, which today places the greatest urgency on the delivery of episodes and quality levels. In Latin America, content owners, distributors and programmers respond to these signals from the market and to a spectator who consumes in a completely different way (not only the millennial but the children's audience) with "trial and error" tests and diverse business models and alliances with locals and foreigners.

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