The investments in HTS satellites, constellations of low and medium orbit to achieve more bandwidth and coverage show the evolution of satellite technology. But they are also changing business models, taking new links in the value chain: "Before, they were selling MHz, and now we are advancing in productive or processed solutions," explained Sergio Chaves, Business Director of Hispamar (Grupo Hispasat) for South America. In the case of Hispasat, they do not intend to reach the end user through direct marketing but to keep in an intermediate position.