Six years after its arrival in the Chilean market, Wom, the operator linked to Novator Partners fund, was three places behind Claro, in a virtual tie for third place in market share as of December 2020, with 5.2 million subscribers between both companies, with a percentage of 20.76%.
Entel led the market share with 31.89% and Movistar was in second place with 24.78%. In clients under contract, Entel tops the list with 34.8%, followed by Movistar, with 27.4%, Wom registers 21.3% and Claro is last with 14.8%.
Wom's strategy was marked by a price cut, reducing the plans by 40% and the value of the gigabyte by 95%, and an aggressive advertising campaign, since its arrival in 2015, after buying the assets of Nextel, which at that time had 303,000 subscribers. In its first year, Wom reached one million customers. Now its project is to reach 25% market share in two years.