Cristian Lucchesi, Telecom & Media Industry Advisor at Google Cloud Latin America, explained how AI is transforming the infrastructure that supports the boom in digital entertainment by automating processes that demand increasing levels of personalization. From autonomous networks to customer support enhanced with actionable insights and AI-generated personalized content, telcos have the opportunity to redefine their value proposition.

He emphasized that AI also opens new monetization opportunities: Edge Computing applied to industries, agile API development, and bundled offerings that combine traditional services with AI-based solutions. According to Lucchesi, the current challenge is to embed AI from the very design stage of the business model and to turn every layer of the network, customer service, and content into an intelligent, flexible platform.