Jorge Aranda, Commercial Director in Telecommunications in Mexico for the Prysmian Group, described the transformation impact of the Norte Conectado program as "brutal". This initiative of the Rede Nacional de Ensino e Pesquisa (RNP) in the north of Brazil foresees an underwater fiber optic deployment of 10,000 km through the Amazon River, with the potential to reach more than 9 million homes and 50 municipalities.