Following the signing of a Memorandum of Understanding (MoU) with the national government during Argentina Week 2026, Entre Ríos became the first province to sign the same agreement. The ceremony was attended by Governor Rogelio Frigerio; Alejandro Anderlic, Salesforce’s Director of Government and External Affairs for Latin America; Emanuel Gainza, the Province’s Secretary of Modernization, Science, Technology and Innovation; Marcelo Guajardo, Salesforce’s Government Affairs and Public Policy Manager for the Southern Cone; Sebastián Maffeo, Salesforce’s Regional Vice President for the Public Sector; and MiradorTEC Director Carlos Pallotti.
The initiative has three main areas of focus: the digital and agentic transformation of the provincial government; actions for the productive sector, with a focus on the digitalization and innovation of SMEs and entrepreneurs; and training for public officials and citizens in AI skills.
Salesforce will make “Trailhead,” an online learning platform, available for this last area.