Tuesday, January 07, 2020
IoT business continuous reformulation: now flexible plans, complement with big data and NB-IoT are tested
The formula for the promised “explosion” of IoT does not seem to be in the hands of operators. The business does not take off and Movistar, Claro and Personal go out in search of new approaches to add aggression against the offers of unlicensed networks (Sigfox and LoRa, for example). As summarized by Marcelo Guglielmucci, Marketing and Commercial Planning Manager of Claro Empresas, in dialogue with Convergencia, “there is a continuous reformulation of the business model: whether it is connectivity plus infrastructure, plus a business fee, plus advice, the first variant or the first two, or the other alternatives, or giving everything”.