Phoenix Tower International
Thursday, May 28, 2020

Coto supermarket has 11,000 online daily orders and 15% of its sales correspond to the digital channel

Before quarantine, it averaged between 3,500 and 4,000 orders every day, and the percentage of online sales was around 7%. Daniel Padin, IT director of the supermarket chain, confided to Convergencialatina that in the first days of confinement, 200,000 people registered simultaneously to enter Coto Digital, a volume for which they were not prepared. In ten days they implemented servers, switches, trained staff and expanded digital branches to respond to the demand, which today dropped to some 140,000 people seeking to order online in parallel.

Coto had until last March 18 AMBA branches with a digital channel (with the same assortment as the physical branch). That number was expanded to 24, with plans to add more. “We were able to respond to this increase in demand because we have our own software development for processing, stocking, ordering, shipping and truck routing. That is the secret. We were able to easily scale it,”said Padin.

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