Phoenix Tower International
Tuesday, January 07, 2020

IoT business continuous reformulation: now flexible plans, complement with big data and NB-IoT are tested

The formula for the promised “explosion” of IoT does not seem to be in the hands of operators. The business does not take off and Movistar, Claro and Personal go out in search of new approaches to add aggression against the offers of unlicensed networks (Sigfox and LoRa, for example). As summarized by Marcelo Guglielmucci, Marketing and Commercial Planning Manager of Claro Empresas, in dialogue with Convergencia, “there is a continuous reformulation of the business model: whether it is connectivity plus infrastructure, plus a business fee, plus advice, the first variant or the first two, or the other alternatives, or giving everything”.  

Personal has positioned itself in 2017 with its “Bipy” watches, accompanied by specific IoT plans, and the first incursion of connected cars by General Motors. The operator showed with these incursions the highest degree of participation as a mobile service provider in IoT implementations, compared to its competitors in Argentina. From the beginning, its position went beyond mere connectivity. Now, after more than two years of the Bipy for child monitoring - and after adding a watch for pets and other one for older adults -, the reformulation goes towards flexible plans.

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