Felipe de Stefani, General Manager of Warner Media Argentina and Advertising Sales leader for Latin America, yesterday described during the ATVC 2020 International Conference the impacts of the transition from a broadcast to unicast model, in which the user consumes content on their own terms and different devices. There is an exacerbated supply of programming, compared to a limited capacity to consume it, and for this reason the formula is to agglutinate audiences. "Each consumer has a" feed "dedicated to himself, which leads to a great capacity for segmentation. We can identify each person, sell to each one and program content for each one,” he pointed out.