The company based in San Francisco has been working for two years with Millicom to identify the payment capacity of these customers, and define consumer profiles from their interaction with the app Tigo Shop. In the coming months will reveal other operators who hired the product "Mobile Identity Scoring" of Juvo, said Gabriel Gallegos, Senior VP of Business Development of the firm, to Convergencialatina.
The machine learning, scientific data and certain gaming mechanisms serve to combine basic user information with the one the operator has-for example, the number of balance recharges - with the behavior in app purchases. "For convenience or financing capacity, the prepaid customer can spend long periods of time without balance. Then, by knowing an individual behavior, the operator-client relationship becomes narrower with the ability to deliver services such as micro credit, micro insurance and micro savings. This translates, for the operator, in greater user ARPU, lower churn and an increase in user value over time," pointed out Gallegos.
Juvo was created two and a half years ago and currently has presence in the region in Buenos Aires and Miami. As the executive said, the focus is currently placed in Latin America and Southeast Asia.