Armando is a Business Administrator at the University of Belgrano and has more than 20 years in the company. In 1997, he entered as a commercial assistant to later occupy the position of sales manager. Years later, he was appointed Headquarters in Miami as manager of the supply chain for products throughout the Latin American region. Upon returning to the country in 2004, he served as a manager of the commercial department and then senior manager of the professional product category until becoming Director of Sony Electronics Latin America. In his last position, he was responsible for the development and implementation of marketing strategies for the category of Video and Sound within the region for Audio Systems, Home Theater, Headphones, Car Audio and Blu Ray players, among other products.