Thursday, February 21, 2019

Second delivery: content business in Argentina (opportunity)

Creating equipment preferred by the user to compete with the large OTTs

While testing the effectiveness of opening or closing more content in different windows, Argentina is shaping up as a production hub to nurture increasingly aggressive multiplatform offers. The cell phone as a screen and the microformats dethrone the remote control and the set-top-box.

Leveraging in the digital field and creating cross-platform proposals is no longer a choice for content providers. The "trial and error" model in the opening or closing of the content persists, and for the moment the formula for success seems to be to offer series or films on several platforms at the same time.

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