She will be responsible for developing and implementing the Marketing strategy for Argentina, Chile, Peru, Uruguay, Ecuador and Colombia.

Nadine joined DIRECTV in 2012 as Vice President of Marketing and Programming for Argentina and in 2016 she added to her responsibilities the leadership of the Customer Experience and Churn areas of DIRECTV Argentina. She promoted the increase of the company's market share, with the growth of the Prepaid Product and the production of the first DIRECTV original contents, in addition to the launch of the DIRECTV Play web platform (2013) and the DIRECTV Sports app (2014), which they meant the first steps of the company in multi-screen technology