The operator made its debut in the Colombian market with prepaid and postpaid offers and the sale of cellular devices in its stores, in which it seeks to have the same or lower price than in chain stores or other operators. It is known so far that it received 210,000 registrations during February and March and has 1,800 employees, which will increase to 2,500 by the end of the year. Through its website it enabled a registry for interested persons to receive information about the services it will offer in the country and if they decide to do their number portability to Wom, the company will give them a free month on postpaid mobile plans. Those who decide to carry their number will receive two months for free.