Interview with Helga Lightowler, Discovery Programming Director for the Southern Cone

Channels become brands to strengthen against new consumer platforms

In the redefinition through which traditional actors of the content segment are going, Discovery, as owner and distributor, chooses to enhance its "brands" (no longer "channels") to become strong in three genres -Kids, Factual and Lifestyle- and therefrom nurture OTT platforms and Internet players who arrive with their own proposals.