The television network recorded the worst financial performance of the year, after its shares fell 34% in 2019, its lowest price since May 2015. Among the causes that affected the group, are the harsh macroeconomic conditions and a cut in Government advertising expenses, motivated by the austerity plan promoted by President Andrés Manuel López Obrador.
Government advertising accounted for approximately 11% of total advertising last year and approximately 2% of Televisa's consolidated revenues, the company said in an earnings call in April. The company expects its government revenues to decrease 50% this year.