Movistar launched in Peru, two models of mobile devices (Movistar 317 and 731). The Movistar 371 has color-screen, and radio and it costs US$34.64. In turn, the model 731 has touch screen and costs US$132.64. Added to this series of devices, the Movistar 791, with television, at US$140 will be for sale. It is estimated that 2,000 Movistar 731 mobile phones will be sold and 14,000 Movistar 317. These mobile phones cost between 10% and 30% less than phones with the same features from other brands.