Convergencia Research, Consultoría especializada en Latinoamérica y Caribe
Friday, February 11, 2011

Tigo enters the sports betting business

Tigo and Argentina's Giocomovile have launched Ja Juga, a betting game of predictions on local soccer games. The cellular company, in addition of sponsoring the venture will be the one to distribute the cards. Bets are made through telephone lines Tigo and Personal, and later would add other carriers. The initial pot will be US$ 30,000 and betting cards will cost US$ 3.25.

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