This was one of the issues raised in the eCommerce Day held yesterday in the city of Quito. Online shopping in the country accounts for only 2% of that generated in Latin America (the regional leader is Brazil, with 60%).

Marcos Pueyrredón, president of the Latin American Institute of eCommerce, said there is a potential for this market as there is growing demand and access to technology in Ecuador, and that the problem is the lack of supply of online products and services in the national market.

Jorge García, deputy director of INEC (National Institute of Statistics and Censuses), explained that there are 4.995,474 users of social networks in Ecuador and that the average use per week is 7.22 hours.