At its booth in Futurecom 2016, the company shows the implementation of Alexa in Amazon Echo device. Although it is not a product launched to the market, it represents an option for the operator to adopt a digital channel for customer relationship, using tools that are already available in households (Amazon device will have its new version in the United States, called Echo Dot, since next October 20, at a price of US$50). "Operators are routed towards multi-play, and Alexa can become an interface between these services and the user", suggested Jesus Luzardo, Amdocs CALA Marketing Director, in an interview with Convergencialatina.
The assistant answers questions asked by the customer, which are transmitted to the Amazon cloud, and therefrom to the operator. So far, it is available in US and UK English, and in German, but it will add other languages. In turn, it allos to interact with the content loaded in Echo, as Domino, for pizza delivery, Spotify, Pandora and Uber, among others. "There is still no established business model, but the important thing is to create a viable channel for the operator, on its way to become a provider of digital services, and even with the option of activating new services through the Echo", said Luzardo.