The term, explained Foad Shaikhzadeh, president of Furukawa Electric LatAm, refers to a renewal in the way of doing business where the traditional way of selling a product adds service as an added value: that will be the company's strategy for next years. He also announced that they continue with the goal of internationalization by opening operations in new markets in Africa and Asia.

In the framework of the "servitization" strategy, Furukawa created a financial solutions engineering team that will offer, for the moment, three credit instruments aimed at the Internet provider segment. The first is a line of up to US$ 7,500 for the deployment of startup networks, to be paid by up to six installments. The second is an instrument for Furukawa clients in alliance with Banco Santander that will accelerate the process for obtaining credit. Lastly, a third mechanism consisting of equipment rental is under development. The first two are already working in Brazil and then will be extended to the rest of the region, prioritizing those countries where there are more difficulties to access financing and depending on the regulations of each place.

To the bet of "servitization" the Furukawa Industrial System (FIS), an end-to-end system oriented to the 4.0 industries, which offers a package of optimized infrastructure solutions; a set of integrated tools and services to simplify the design and implementation of networks, optimize the use of equipment and manage risks; and the orientation of projects to achieve synergy between IT and Industrial Automation (IA), is added.