The break between the network and content

Pure OTT allows the operator to have an independent product to sell not only to the end user but also to ISPs that do not have their own TV services. DirectvGo is so far the only one of this category available in Argentina, although Telefónica is expected to launch a similar strategy soon with Movistar Play. However, it still has to motivate the use of the platforms and alliances with international production companies, which seems to be the most effective way.