It will gradually deactivate its Fibertel and Cablevisión brands. Personal will absorb Fibertel and Fibertel Lite and will cover all mobile services, fixed broadband and convergent connectivity. It will also have under its orbit Personal digital wallet, the virtual store Mi Negocio Personal and Personal Wifi Pass. Flow will integrate all pay TV services including those of Cablevisión brand. Telecom will have under its orbit the B2B business unit for companies and public organizations and will undertake the services of Fibercorp brand.
In an interview, the CEO of the company, Roberto Nobile, anticipated the launch of the Flow Flex service with which they will sell Flow separately from the network "without our broadband", he explained.