Convergencia Research, Análisis y consultoría
Thursday, January 06, 2022

CES 2022

Sony anticipates its entry into the electric vehicle market

Kenichiro Yoshida, President and CEO of Sony Group Corporation, spoke at Sony's press conference prior to the public opening of CES 2022. He referred to “VISION-S”, an initiative that seeks to contribute to the evolution of mobility. "Sony is well positioned as a 'creative entertainment company' to redefine mobility," he said. In the spring of this year, Sony will establish the operating company "Sony Mobility Inc.", to explore its entry into the electric vehicle market.

Sony's participation during the Las Vegas fair also focused on virtual reality. Jim Ryan, President and CEO of Sony Interactive Entertainment, presented the next-generation VR system “PlayStation VR2” and “PlayStation VR2 Sense controllers,” which create a sense of immersion in the world of video games.

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