Yesterday, Movifun Shoping presented a system to purchase through text messages, which the credit card Visa has as a means of payment. Guillermo Pizzolo, executive director at the company, stated that it deals with the first mobile-commerce (m-commerce) platform in Argentina. The executive also added that they have invested US$ 97 million to initiate the operations; and forecasted that the new service will generate a billing of US$ 19.5 million and 600,000 transactions this year. Movifun will obtain 2-5% commission on each sale. The platform will operate in all the mobile companies of the market.
Mivifun belongs to Ideas del Sur (radio and TV content producers), Moviclips (generator, integrator and distributor of SMS premium services and contents) and ClaraVoice (computer and telephone integrator).