Convergencia Research, Consultoría especializada en Latinoamérica y Caribe
Wednesday, June 13, 2007

Radio Victoria to invest US$ 10.4mn in LCD television factory

Equipments manufactured together with Hitachi will be available starting October. Moreover, they expect to sell 200,000 unites of this type throughout the country next year.

The company Radio Victoria will invest US$ 10.4 million to install a production line of flat screen TV sets in the province of Tierra del Fuego, Patagonia (Argentina). The announcement was made by Enrique Jorkowski, vice-president of Radio Victoria, in the company’s 60th anniversary celebration.

Jorkowski said the production of LCD television sets will begin in August of this year and in October the units will be ready for the national market. Radio Victoria plans to manufacture 50,000 devices during 2008, which would require a 10% increase of its employee pool. The distribution of LCD TV sets will be carried out through the 1,000 partners of Radio Victoria, representing 5,000 sales points throughout the country. For the executive, Argentina is a “mature market in constant growth with very severe competition, in both national and international markets”.

The executive estimated that in 2008 they will sell some 94.50 million units throughout the world, while in Argentina that number would reach 200,000. Moreover, in 2006 the sales in the country reached 63,000, impelled by the World Cup.

According to Nakamura Koichiro, sales and marketing executive director of Hitachi, by 2010, 20% of the TV production will be plasma; as a result they plan to build a global construction network this year that will have the capacity to produce 3.5 million panels per year. Moreover, the executive assured that the company he represents uses the manufacturing system Eco-Friendly that saves energy and resources, it recovers 90% of the water and reduces scrap materials.

On the other hand, Gustavo Routaboul, industrial director of Radio Victoria, explained that the new line of Hitachi high-definition LCD TV sets will have four models: 26-, 32-, 37- and 42-inch, with panels of high-resolution 1366 X 768 WXGA and 16:9 widescreen. In addition to receiving tradition signals (PAL-N/M/NTSC), the devices will have an HDMI connection, which will allow it to receive digital signals. Routaboul assured that the response time of LCD screens will be 8 milliseconds. Alternately, Koichiro said that the TV sets will be equipped with IPS technology, managing a balanced color no matter the angle of vision as well as maintaining the focus even though the screen is touched.

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