The Triple Play business that SBC Canal 4 of Pergamino and BBT launched last November in the city of Buenos Aires is progressing with an offer of US$ 47.23 for cable TV, Internet and telephony. The alliance between the local operator and BBT is seen as a leading case of what other cable TV operators might do, add IP telephony and offer a Triple Play package. Pergamino is a town where there is strong competition among the local operator, Telefónica, Cablevision and Infracom. For Hernán Apesteguia, director of SBC Canal 4 and substitute director of Red Intercable, "the one that benefited the most is the resident of the city through new services, low prices and excellent care."