Grupo Novator will market mobile phones with the name WOM starting next month. The CEO of the company will be Chris Bannister, as was said five months ago when the group purchased Nextel. From the company highlighted that "the great challenge will be to revolutionize the industry, delivering to Chileans what they really want. We know that they are frustrated with the current operators, that is why we will surprise them with our service, quality, speech and personality."