Marcos Galperin, CEO and founder of the firm, put cold cloths to growth in mobile e-commerce transactions. While more than 50% of Mercado Libre traffic comes from mobiles, he said that the mobile will not "eat" all the business, but it will be fragmented into different teams. "What has happened with the apps is that they have concentrated. The average download per user is zero, given that the person downloads a new app, and eliminates another", he said.