Telefonica ended the first half in Mexico with a fall in EBITDA of 23.6% as a result of the pressure on prices in a scenario of unlimited tariffs on behalf of all operators in prepaid. ARPU decreased from € 4.9% in June 2015 to € 3.8%. However, for Telefónica’s Mexican subsidiary the outlook is positive: it already has more than 2.5 million LTE subscribers and more than 50% of customers use a smartphone.