Friday, March 17, 2017

NPlay 2017 - Video on demand continues to complement TV but obliges suppliers to reinvent themselves

The closing day of NPlay 2017, organized by Grupo Convergencia, began with the discussion table on "Business model around Internet video". Ariel Hernández, executive vice president of Antina, said that "it's an exaggeration that people flee from traditional TV to TV on demand, as if it were an exodus". He explained, for example, that the low-income public continues to demand linear service and not services like Netflix, because there is no good connectivity and the infrastructure is not prepared to offer that service. "If one arrives and develops, sales are made. The use of OTT has no difference in the socio-economic level", he warned. With regard to the prepaid TV model offered by Antina, -aimed at a public for a lower socioeconomic level- he said that it allows to define when to watch television, is self-installable and offered in places near the transmission tower. The top-up is made with a card and both the basic product, as well as the Premium one, adult and HD content may be obtained.

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