The company turned to Machine Learning, analytical systems, Big Data and voice recognition and bots to improve Customer Service. As a result, calls to the area fell by 34.4% between the first half of 2017 and the same period this year, after having decreased 16% compared to the first half of 2016. The app combined experience design, facilitating access to the client, metrics and an online monitoring of the client's movements. This year, the company plans to invest some US$ 54 million in the evolution of the digital system and the moving of processes.