The proliferation of devices connected to the Internet enabled a new paradigm in the distribution of audiovisual content, in which traditional actors are still not clearly located. The testing of different alternatives of open and semi-closed platforms, co-production of series and films and multiple versions of the "Play" type, was a reality a year ago. Today the actors are redefined faced with a consumer that cuts value-added services to reach the end of the month and content providers, programmers and distributors are kept alert for fear of "cord cutting".