Covid-19 pandemic generated an average increase of 25% to 30% in Latin America traffic and promoted the upload from the end user, especially through online education, telemedicine, remote work and gaming, which left asymmetric services as a reality of the past. This situation - which in many cases forced operators to advance 2021 investments to this year, to deliver capacity inventories - accelerated the reformulations of submarine laying designs and business and association models. The guaranteed connectivity and low latency are prioritized over capacity, the prevailing exchange value of the “old” normality. New shorter routes, such as the one traced by the EllaLink between Portugal and Brazil, aim to reduce latency compared to the designs of traditional laying since the beginning of the millennium.