Pure OTT allows the operator to have an independent product to sell not only to the end user but also to ISPs that do not have their own TV services. DirectvGo is so far the only one of this category available in Argentina, although Telefónica is expected to launch a similar strategy soon with Movistar Play. However, it still has to motivate the use of the platforms and alliances with international production companies, which seems to be the most effective way.

In 2020 Movistar launched its OTT strategy through two lines, which it maintains through separate business models: with Movistar Play as a linear TV product, called Movistar Pack Tele, and with the incorporation of Play Box, which turns TV into Smart, emerged as a combo with the fiber, that adds 200,000 clients. The first is a TV service that includes 100 HD signals and the possibility of adding Pack Fútbol, HBO Pack, Fox Premium and Amazon Prime Video. The Play Box, with a Movistar interface (on Android), allows the user to download apps, such as Netflix or Amazon, or music.

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MORE ANALYSIS

How Latam-GPT was built, the LLM made by and for Latin America

Based on Meta’s Llama 3.1, with 70 billion parameters, it was released in February as a base of code, data and files so developers can adapt it to specific uses and iterate. AWS’s role.

What business model will Oxio implement in Mexico

The company will manage the 21 million customers it acquired from Telefónica, for which it will implement its TaaS platform. But it could also pursue a wholesale offering for other MVNOs to operate on AT&T's network.

Globalstar acquisition does not narrow the gap between Amazon LEO and Starlink

Amazon’s LEO constellation only has 243 satellites in orbit, compared with more than 10,000 from Starlink. Globalstar will add 24 more specifically designed for direct-to-device (D2D) services. The case of Apple and AST SpaceMobile.

5G site deployment in Argentina grew 22% in six months, but standalone 5G remains distant

Two years after the spectrum auction, 8% of accesses are now on 5G. Personal has already activated its 5G Standalone (SA) core, but monetization has yet to materialize. Operators say use cases for 5G SA are still not mature.

Peru 2026 presidential election: a fractured political system

The first round will take place next Sunday the 12th, with 35 candidates taking part —a record. The leading candidate in terms of vote share is Keiko Fujimori, with just 14.5%. A runoff, considered almost certain, will be held on June 7.

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