Pure OTT allows the operator to have an independent product to sell not only to the end user but also to ISPs that do not have their own TV services. DirectvGo is so far the only one of this category available in Argentina, although Telefónica is expected to launch a similar strategy soon with Movistar Play. However, it still has to motivate the use of the platforms and alliances with international production companies, which seems to be the most effective way.

In 2020 Movistar launched its OTT strategy through two lines, which it maintains through separate business models: with Movistar Play as a linear TV product, called Movistar Pack Tele, and with the incorporation of Play Box, which turns TV into Smart, emerged as a combo with the fiber, that adds 200,000 clients. The first is a TV service that includes 100 HD signals and the possibility of adding Pack Fútbol, HBO Pack, Fox Premium and Amazon Prime Video. The Play Box, with a Movistar interface (on Android), allows the user to download apps, such as Netflix or Amazon, or music.

Read full article

MORE ANALYSIS

América Latina · Pay TV · Regulation04/06/2026

Challenges posed by audiovisual piracy and how to tackle them

The illegal market already generates US$12 billion annually, reaches one in every three connected households, eliminates 75,000 formal jobs, and undermines investment across the region’s economy.

América Latina · Data Center03/06/2026

Data center construction in region to grow 15% annually through 2031

The growth is being driven by the need to meet demand for cloud AI, as well as technologies such as IoT and big data.

Globales · Satellites02/06/2026

Ground stations, HAPS and LEOs, a coexistence with strong potential

A report by HAPS Alliance outlines the benefits of converging technologies that can provide complementary connectivity. Certain technologies can help enable this complementarity. However, challenges remain to be addressed, ranging from spectrum overlap to regulatory and commercial issues.

Globales · Operators01/06/2026

Operators maintain profits with limited investment and cost controls

That is according to a report by analyst firm MTN Consulting, which estimated EBIT margins at 15.7% in the fourth quarter of 2025.

Colombia · Economy · Politics29/05/2026

Polarization shapes Colombia’s presidential election

This Sunday the 31st, voters will head to the polls in an election in which half of the electorate plans to support the ruling party candidate who would succeed current President Gustavo Petro, while the other half supports the opposition. The proposals for the telecommunications sector.

List all analysis

The break between the network and content

MORE ANALYSIS

Challenges posed by audiovisual piracy and how to tackle them

The illegal market already generates US$12 billion annually, reaches one in every three connected households, eliminates 75,000 formal jobs, and undermines investment across the region’s economy.

Data center construction in region to grow 15% annually through 2031

The growth is being driven by the need to meet demand for cloud AI, as well as technologies such as IoT and big data.

Ground stations, HAPS and LEOs, a coexistence with strong potential

A report by HAPS Alliance outlines the benefits of converging technologies that can provide complementary connectivity. Certain technologies can help enable this complementarity. However, challenges remain to be addressed, ranging from spectrum overlap to regulatory and commercial issues.

Operators maintain profits with limited investment and cost controls

That is according to a report by analyst firm MTN Consulting, which estimated EBIT margins at 15.7% in the fourth quarter of 2025.

Polarization shapes Colombia’s presidential election

This Sunday the 31st, voters will head to the polls in an election in which half of the electorate plans to support the ruling party candidate who would succeed current President Gustavo Petro, while the other half supports the opposition. The proposals for the telecommunications sector.

A DIARIO LATINO 07-06-2026

Challenges posed by audiovisual piracy and how to tackle them

Win posted strongest fixed broadband growth in first quarter

EU strengthens “strategic autonomy” goal with new bills

Cabase: Average traffic on National IXP Network rises 14% year-on-year in April

ATDT: Digitalization generated US$200 million in savings