Pure OTT allows the operator to have an independent product to sell not only to the end user but also to ISPs that do not have their own TV services. DirectvGo is so far the only one of this category available in Argentina, although Telefónica is expected to launch a similar strategy soon with Movistar Play. However, it still has to motivate the use of the platforms and alliances with international production companies, which seems to be the most effective way.

In 2020 Movistar launched its OTT strategy through two lines, which it maintains through separate business models: with Movistar Play as a linear TV product, called Movistar Pack Tele, and with the incorporation of Play Box, which turns TV into Smart, emerged as a combo with the fiber, that adds 200,000 clients. The first is a TV service that includes 100 HD signals and the possibility of adding Pack Fútbol, HBO Pack, Fox Premium and Amazon Prime Video. The Play Box, with a Movistar interface (on Android), allows the user to download apps, such as Netflix or Amazon, or music.

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Globales · Satellites · Spectrum23/12/2025

Starlink to compete with communications service providers starting in 2027

This has been stated by SpaceX, with its focus on U.S. territory. The company is expected to offer direct-to-consumer broadband services using the spectrum it has acquired from EchoStar in the 2 GHz band.

Globales · Pay TV · Internet & OTT22/12/2025

Paramount strikes back as the battle over Warner Bros. Discovery drags on

Paramount updated its offer by including a guarantee of over US$40 billion from the Ellison family. This was one of the weaknesses of the offer, according to an analysis by WBD's board of directors, which led them to reject the proposal. Meanwhile, Netflix improved its debt structure. The shareholders' meeting was scheduled for January 26 to make a decision.

Brasil · Fixed Broadband · Operators17/12/2025

Next year will be crucial for Brazil’s small internet providers

New strategies will prevail as the market seeks consolidation after several years of boom and operating almost on the fringes of legality.

Globales · Data Center18/12/2025

AI pushes data center capital spending to new levels

According to a Dell’Oro report, investment rose by nearly 60% in the third quarter of 2025 compared with the same period in 2024. Hyperscalers are investing simultaneously in accelerated computing, general-purpose servers, and supporting infrastructure.

Globales · Spectrum16/12/2025

Spectrum: The debate over 6G bands enters a decisive phase ahead of WRC-27

The 7,125–8,400 MHz band is emerging as favorable due to its contiguity with the upper portion of the 6 GHz band. There is also interest in the 14.8–15.35 GHz block. Within Citel, eight administrations have developed preliminary positions and have called for the process to be concluded at the ITU. Discussions are also progressing on interference issues affecting D2D services over IMT.

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The break between the network and content

MORE ANALYSIS

Starlink to compete with communications service providers starting in 2027

This has been stated by SpaceX, with its focus on U.S. territory. The company is expected to offer direct-to-consumer broadband services using the spectrum it has acquired from EchoStar in the 2 GHz band.

Paramount strikes back as the battle over Warner Bros. Discovery drags on

Next year will be crucial for Brazil’s small internet providers

New strategies will prevail as the market seeks consolidation after several years of boom and operating almost on the fringes of legality.

AI pushes data center capital spending to new levels

According to a Dell’Oro report, investment rose by nearly 60% in the third quarter of 2025 compared with the same period in 2024. Hyperscalers are investing simultaneously in accelerated computing, general-purpose servers, and supporting infrastructure.

Spectrum: The debate over 6G bands enters a decisive phase ahead of WRC-27

A DIARIO LATINO 28-12-2025

Personal Pay surpasses 4.2 million users in Argentina

Court authorizes Oi to carry out a reverse auction with non-bankruptcy creditors

Rappi ranks the most valuable Latin American startup in 2025

Osiptel publishes new Conditions of Use regulation for telecom services

Entel rejects Subtel’s plan to re-auction spectrum