Pure OTT allows the operator to have an independent product to sell not only to the end user but also to ISPs that do not have their own TV services. DirectvGo is so far the only one of this category available in Argentina, although Telefónica is expected to launch a similar strategy soon with Movistar Play. However, it still has to motivate the use of the platforms and alliances with international production companies, which seems to be the most effective way.

In 2020 Movistar launched its OTT strategy through two lines, which it maintains through separate business models: with Movistar Play as a linear TV product, called Movistar Pack Tele, and with the incorporation of Play Box, which turns TV into Smart, emerged as a combo with the fiber, that adds 200,000 clients. The first is a TV service that includes 100 HD signals and the possibility of adding Pack Fútbol, HBO Pack, Fox Premium and Amazon Prime Video. The Play Box, with a Movistar interface (on Android), allows the user to download apps, such as Netflix or Amazon, or music.

Read full article

MORE ANALYSIS

Costa Rica · Politics29/01/2026

Presidential elections in Costa Rica: Three leading candidates with three different digital agendas

The elections will be held next Sunday, February 1st. Laura Fernández Delgado, of the Sovereign People's Party, leads the polls by a wide margin, to the point that she could win the presidency without a runoff.

Globales · Software and Applications · Economy26/01/2026

Toward the end, the WEF succeeded in bringing AI into the debate

After three days dominated by geopolitics, the WEF wrapped up with a day focused on artificial intelligence and forward-looking discussions on the energy needs required to sustain the race for AI.

Globales · Operators28/01/2026

Warning to telcos: Job cuts may leave them vulnerable and unable to innovate

According to an MTN report, operators are continually adjusting their workforce under the pretext of improving dividends, while also taking advantage of the growing presence of AI. However, one possible consequence is excessive staff turnover and the loss of know-how, particularly in cybersecurity.

América Latina · Equipment Providers and Network Solutions27/01/2026

NEC bets on growth in the enterprise market in the region

Roberto Murakami is NEC’s VP of Networks and Telecommunications for Latin America. In an interview with ConvergenciaLatina, he said the company aims this year to replicate the growth achieved in Brazil, where it has focused for the past two years on integration in response to declining investment by telecom operators.

México · Regulation · Spectrum22/01/2026

Three months into the CRT: focus on dialogue and concrete plans

The Telecommunications Regulatory Commission has defined both a focus and a methodology: to propose spectrum bands for private networks and to hold dialogue roundtables to move the project forward.

List all analysis

The break between the network and content

MORE ANALYSIS

Presidential elections in Costa Rica: Three leading candidates with three different digital agendas

The elections will be held next Sunday, February 1st. Laura Fernández Delgado, of the Sovereign People's Party, leads the polls by a wide margin, to the point that she could win the presidency without a runoff.

Toward the end, the WEF succeeded in bringing AI into the debate

After three days dominated by geopolitics, the WEF wrapped up with a day focused on artificial intelligence and forward-looking discussions on the energy needs required to sustain the race for AI.

Warning to telcos: Job cuts may leave them vulnerable and unable to innovate

According to an MTN report, operators are continually adjusting their workforce under the pretext of improving dividends, while also taking advantage of the growing presence of AI. However, one possible consequence is excessive staff turnover and the loss of know-how, particularly in cybersecurity.

NEC bets on growth in the enterprise market in the region

Three months into the CRT: focus on dialogue and concrete plans

The Telecommunications Regulatory Commission has defined both a focus and a methodology: to propose spectrum bands for private networks and to hold dialogue roundtables to move the project forward.

A DIARIO LATINO 15-02-2026

Alberto Jara and Romina Garrido seen as front-runners for Kast’s Subtel

Unifique buys Ligga’s 3.5 GHz spectrum

Rising sanctions on the telecommunications sector could put internet access at risk

Bolivia’s Entel and Chile’s Claro create route linking the Atlantic and the Pacific

Presidential elections in Costa Rica: Three leading candidates with three different digital agendas