Pure OTT allows the operator to have an independent product to sell not only to the end user but also to ISPs that do not have their own TV services. DirectvGo is so far the only one of this category available in Argentina, although Telefónica is expected to launch a similar strategy soon with Movistar Play. However, it still has to motivate the use of the platforms and alliances with international production companies, which seems to be the most effective way.

In 2020 Movistar launched its OTT strategy through two lines, which it maintains through separate business models: with Movistar Play as a linear TV product, called Movistar Pack Tele, and with the incorporation of Play Box, which turns TV into Smart, emerged as a combo with the fiber, that adds 200,000 clients. The first is a TV service that includes 100 HD signals and the possibility of adding Pack Fútbol, HBO Pack, Fox Premium and Amazon Prime Video. The Play Box, with a Movistar interface (on Android), allows the user to download apps, such as Netflix or Amazon, or music.

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Apple plays its cards with the iPhone Air, its new ultra-thin model

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MORE ANALYSIS

Satellites and precise positioning redefine vehicle automation

The Chinese automaker Geely launched 11 satellites to achieve high-precision positioning and IoT communications. The cases of Honda and Toyota, and the delay of U.S. and European manufacturers.

Apple plays its cards with the iPhone Air, its new ultra-thin model

Amazon, Google Cloud, Azure capture bulk of increased cloud services spending

Overall, spending by customers with these three hyperscalers increased by 27% year-over-year, in a context where global cloud services spending reached US$ 95.3 billion, 22% higher than a year earlier.

The 3 novelties in spectrum cost that the Mexican government is pushing to revive the ift-12

There will be no price increase due to inflation; discounts on the annual fee will be established in exchange for coverage, and private networks will be promoted. The goal is to create the conditions for a successful 5G spectrum auction.

Sheinbaum's digital plan and the end of the IFT

The President of Mexico reviewed her first year in office and outlined a strong state intervention for the future to close connectivity gaps. However, this plan will be implemented through the ATDT and its Telecommunications Regulatory Commission.

A DIARIO LATINO 17-09-2025

Entel installs 10 new radio bases in Cochabamba

Government awardsTigo and Claro licenses to operate with 5G

Bitel, Entel, Claro and Movistar secure 3.5 GHz band blocks for 5G

Axtel agrees with TAFS on integration of TAM-1 in Mexico

Government to advance privatization of Nucleoeléctrica Argentina