Wednesday, August 17, 2022

Pay TV market seeks to evolve hand in hand with new technologies

The significant progress made by streaming in recent years has led operators to remodel and transform their products in order to capture a user who has multiple and varied offers at its disposal.

With less than 15 million subscribers in mid-2022, levels similar to those of a decade ago, the Brazilian pay TV market, which was once a bastion in Latin America, is struggling with a series of situations and problems, largely as a result of new global trends in viewers and the advancement of new technologies, especially with the growth of broadband.

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