Thursday, February 16, 2023

Werthein management gives Vrio the partnership seal

It is to expand its distribution and content production channels. The bet is to make agreements with players in the ICT ecosystem and other areas, such as retail and banking, to combine the offer of pay TV, broadband, and the DGO platform to customers from different sectors. It also entered into infrastructure-sharing agreements. The result has been a 2.6% growth in the access base in 2022.

The turnaround activated by Grupo Werthein in Vrio for Latin America, after taking possession of the company at the end of 2021, has as its axis the creation of alliances to expand its distribution channels and content production. Vrio's roadmap does not include becoming an infrastructure company, but rather maintaining its entertainment core, although with greater production of its own content. This was defined by Mariana Goldvarg, CEO of Vrio, in an exclusive interview with Convergencia.

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