Ramiro Lafarga is the CEO of WOM Colombia. He assumed his current position in April 2022, but prior to that, he had a long career in the telecommunications sector in various countries in the region. Born in Argentina, he initially worked in finance and marketing at Telecom Personal in Argentina and Smartcom PCS in Chile. In 2002, he became the Commercial Director of Telefónica Móvil Chile and later joined Telesp Sao Paulo, where he spent 9 years.