Thursday, March 21, 2024

Comscore forecasts strong growth for Connected TV in Latin America over the next few years

At NPlay 2024, the analyst firm presented a study on the current situation and future forecast for content consumption through Internet-connected devices. The research indicated that between 2022 and 2023 there was already a strong jump in Latin America in this consumption. It also predicted an increase in advertising investment in this segment.

During NPlay 2024, organized by Convergencia, the analytics firm Comscore presented research on content consumption via Internet-connected devices (Connected TV or CTV). The study showed a strong growth in this behavior in Latin America between 2022 and 2023, at 35%, and predicts that this expansion will continue over the next five years.

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