Comscore study thoroughly analyses the CTV market, which in 2022 only reached 41% of Internet users. The importance of advertising actions.

84% of CTV viewers in Latin America have taken at least one action after seeing advertisements, according to data from a study that Comscore conducted for the third consecutive year on the penetration of Connected, TV, OTT and Addressable Advertising in Latin America.

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Globales · Satellites15/09/2025

Satellites and precise positioning redefine vehicle automation

The Chinese automaker Geely launched 11 satellites to achieve high-precision positioning and IoT communications. The cases of Honda and Toyota, and the delay of U.S. and European manufacturers.

Globales · Smartphones & Devices10/09/2025

Apple plays its cards with the iPhone Air, its new ultra-thin model

Apple launched the iPhone Air this Tuesday, its new ultra-thin model featuring a high-density battery and a new processor. The price is very competitive: US$ 999, in line with competitors’ pricing. The company also introduced the new iPhone 17, AirPods Pro wireless headphones, and a blood pressure monitor.

Globales · Data Center11/09/2025

Amazon, Google Cloud, Azure capture bulk of increased cloud services spending

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México · Politics · Spectrum09/09/2025

The 3 novelties in spectrum cost that the Mexican government is pushing to revive the ift-12

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México · Regulation · Politics08/09/2025

Sheinbaum's digital plan and the end of the IFT

The President of Mexico reviewed her first year in office and outlined a strong state intervention for the future to close connectivity gaps. However, this plan will be implemented through the ATDT and its Telecommunications Regulatory Commission.

List all analysis

60% of Internet users are connected TV users

Comscore study thoroughly analyses the CTV market, which in 2022 only reached 41% of Internet users. The importance of advertising actions.

MORE ANALYSIS

Satellites and precise positioning redefine vehicle automation

The Chinese automaker Geely launched 11 satellites to achieve high-precision positioning and IoT communications. The cases of Honda and Toyota, and the delay of U.S. and European manufacturers.

Apple plays its cards with the iPhone Air, its new ultra-thin model

Amazon, Google Cloud, Azure capture bulk of increased cloud services spending

Overall, spending by customers with these three hyperscalers increased by 27% year-over-year, in a context where global cloud services spending reached US$ 95.3 billion, 22% higher than a year earlier.

The 3 novelties in spectrum cost that the Mexican government is pushing to revive the ift-12

There will be no price increase due to inflation; discounts on the annual fee will be established in exchange for coverage, and private networks will be promoted. The goal is to create the conditions for a successful 5G spectrum auction.

Sheinbaum's digital plan and the end of the IFT

The President of Mexico reviewed her first year in office and outlined a strong state intervention for the future to close connectivity gaps. However, this plan will be implemented through the ATDT and its Telecommunications Regulatory Commission.

A DIARIO LATINO 18-09-2025

IoT sector debates the end of tax reliefs

Claro prepares to launch 5G

At the end of 2024, 92.6% of households had access to fixed or mobile internet

ALT+ proposes connectivity policy alternatives to the government

RedGob 2025 begins in Potrerillos