Comscore study thoroughly analyses the CTV market, which in 2022 only reached 41% of Internet users. The importance of advertising actions.

84% of CTV viewers in Latin America have taken at least one action after seeing advertisements, according to data from a study that Comscore conducted for the third consecutive year on the penetration of Connected, TV, OTT and Addressable Advertising in Latin America.

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60% of Internet users are connected TV users

Comscore study thoroughly analyses the CTV market, which in 2022 only reached 41% of Internet users. The importance of advertising actions.

MORE ANALYSIS

Telecom-Telefónica: CNDC’s 'preliminary' report arrived sooner than expected

The ruling, over 100 pages long, identifies horizontal effects in residential, corporate, and wholesale markets, as well as vertical and portfolio effects. The regulator stated that the outcome “has the potential to restrict or distort competition.”

Open Gateway hits 80% API market share, eyes new goals

Following the entry of more operators and channels, new developments are seeking business cases beyond security and fraud prevention as a way to meet growing demand. This approach also opens the door to monetization, said

Maduro's government installs Russian Glonass system and moves away from Western technology

It is currently in a testing phase at an air base. It competes with the ubiquitous GPS, which Caracas dismissed due to its strained relations with the United States. It operates in the L1, L2, and L3 bands and recently incorporated signals in CDMA.

Movistar-Tigo-UNE merger: Potential duopoly with Claro and challenges for WOM

Both the Ministry of Information Technologies and the Superintendency of Industry and Commerce have issued their analyses on the impact of the merger between the two operators. They propose a series of mitigating measures to preserve competition in the market.

Ericsson Mobility Report focuses on 5G Monetization via FWA

Operators are increasing their revenue by selling fixed wireless Internet plans based on the speeds provided by 5G networks. This complements income from mobile services.

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