Tuesday, January 28, 2025

60% of Internet users are connected TV users

Comscore study thoroughly analyses the CTV market, which in 2022 only reached 41% of Internet users. The importance of advertising actions.

84% of CTV viewers in Latin America have taken at least one action after seeing advertisements, according to data from a study that Comscore conducted for the third consecutive year on the penetration of Connected, TV, OTT and Addressable Advertising in Latin America.

Read full article

MORE ANALYSIS

Globales · Equipment Providers and Network Solutions27/02/2026

MWC Barcelona 2026

Agentic AI to show practical uses from network slicing to API adoption

Globales · Smartphones & Devices27/02/2026

Huawei, Samsung unveil Mate 80 Pro, Galaxy 26 smartphones

Globales · Operators25/02/2026

Telcos keep losing staff, now due to AI impact

A report by consultancy MTN covering 72 major operators recorded a total of 4.344 million employees in the third quarter of 2025, 2% fewer than a year earlier. Telefónica led the layoffs, reducing its workforce by 10,100 people.

Globales · Politics26/02/2026

United States to fight ITU move to become internet regulator

This was stated by Arielle Roth, U.S. Assistant Secretary of Commerce and head of the National Telecommunications and Information Administration (NTIA), the agency responsible for shaping public telecommunications policy and advising President Donald Trump. She voiced support for the re-election of Doreen Bogdan-Martin as head of the International Telecommunication Union (ITU).

List all analysis

A DIARIO LATINO 28-02-2026

Globales · Smartphones & Devices 27/02/2026

Huawei, Samsung unveil Mate 80 Pro, Galaxy 26 smartphones

Chile · Submarine Cables · Politics 26/02/2026

President Boric backs Minister Muñoz

List all news