Tuesday, January 28, 2025

60% of Internet users are connected TV users

Comscore study thoroughly analyses the CTV market, which in 2022 only reached 41% of Internet users. The importance of advertising actions.

84% of CTV viewers in Latin America have taken at least one action after seeing advertisements, according to data from a study that Comscore conducted for the third consecutive year on the penetration of Connected, TV, OTT and Addressable Advertising in Latin America.

Read full article

MORE ANALYSIS

Argentina · Software and Applications · E-Government20/07/2026

Buenos Aires among 10 cities joining Bloomberg’s new global AI forum

Buenos Aires City Mayor Jorge Macri led a meeting last Thursday and outlined the four pillars of the city’s AI strategy.

México · Regulation · Spectrum17/07/2026

CRT’s plan for spectrum auction to enable private industrial networks

Interested parties will be able to submit questions about the tender proposal starting August 3. Bids will be submitted on November 19. A total of 240 10 MHz blocks will be auctioned. Any spectrum not requested will go to a second sealed-bid round.

Globales · Hardware16/07/2026

Chip industry alert: Helium supply at risk again

The element is critical for the semiconductor industry. Its price has doubled since March due to the war in the Persian Gulf. Global supply is declining.

Argentina · E-Government15/07/2026

Redam to open implementation of Federal Public Innovation Agenda

The interoperability of the Delinquent Child Support Debtors Registry (Registro de Deudores Alimentarios Morosos, Redam) will be the first project under the Federal Public Innovation Agenda, an initiative promoted by CAF and FederAI to integrate digital services across provinces.

Uruguay · Mobile · Fixed Broadband · Operators14/07/2026

Fixed network data traffic becomes the core of operators' business

According to data from regulator Ursec, revenue from data transmission and internet services grew 7% during 2025, while fixed network infrastructure expanded 4%. Revenue from mobile services was virtually unchanged.

List all analysis

A DIARIO LATINO 21-07-2026

México · Regulation · Operators · Spectrum 20/07/2026

AT&T asks CRT for rules to prevent spectrum concentration by Telcel

Colombia · Regulation · Operators · Spectrum 20/07/2026

ANE verifies tests of EPM’s private network in the 900 MHz band

Globales · Hardware 20/07/2026

Google plans new chip to run Gemini models

Argentina · Software and Applications · E-Government 20/07/2026

Buenos Aires among 10 cities joining Bloomberg’s new global AI forum

Estados Unidos · Data Center 20/07/2026

Data center opponents organized 142 protests in 42 states

List all news