Tuesday, January 28, 2025

60% of Internet users are connected TV users

Comscore study thoroughly analyses the CTV market, which in 2022 only reached 41% of Internet users. The importance of advertising actions.

84% of CTV viewers in Latin America have taken at least one action after seeing advertisements, according to data from a study that Comscore conducted for the third consecutive year on the penetration of Connected, TV, OTT and Addressable Advertising in Latin America.

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Data center construction in region to grow 15% annually through 2031

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A DIARIO LATINO 04-06-2026

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