Comscore study thoroughly analyses the CTV market, which in 2022 only reached 41% of Internet users. The importance of advertising actions.

84% of CTV viewers in Latin America have taken at least one action after seeing advertisements, according to data from a study that Comscore conducted for the third consecutive year on the penetration of Connected, TV, OTT and Addressable Advertising in Latin America.

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60% of Internet users are connected TV users

Comscore study thoroughly analyses the CTV market, which in 2022 only reached 41% of Internet users. The importance of advertising actions.

MORE ANALYSIS

Court declares Oi bankrupt

This marks the end of the judicial reorganization process under bankruptcy proceedings. The key factor was the operator’s insolvency, with an “irreversible” state of unsustainability.

After the buying rally, Millicom reports strong third-quarter results

Revenue totaled US$ 1.42 billion, showing a slight decrease of 0.7% compared to a year earlier, but operating profit grew by more than 30%, and adjusted EBITDA increased by 18.7%. The quarter ended with 42.2 million mobile customers and 13.7 million RGUs.

In a challenging environment, Liberty Latin America manages to sustain its revenue and improve margins

Revenue grew 2% year over year in the third quarter of 2025. Net income was positive at US$ 3 million, compared to a negative US$ 436 million last year. During the period, the company added more than 101,000 new postpaid mobile accounts, driven by growth in Costa Rica.

Fears of an AI financial bubble rise again

The collapse of Palantir’s shares and the decline in Nvidia’s stock were the latest signs warning of excessive valuations that do not align with the earnings of technology companies.

Telefónica unveils ambitious consolidation and growth plan

The operator is focusing on its four main markets (Spain, Brazil, Germany, and the United Kingdom) while aiming to expand its presence in other European markets. Murtra criticized the European Commission for moving too slowly on deregulation.

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