Phoenix Tower International
Tuesday, July 09, 2019

Customer experience and digital transformation, axes of ICE plan to overcome crisis

Strategy 4.0 presented by the Instituto Costarricense de Electricidad (ICE) sets a roadmap for the period 2019-2023. It received harsh criticism and doubts about its transparency. ICE losses during 2018 amounted to US$437 million.

The Instituto Costarricense de Electricidad (ICE) seeks to exit the financial well to avoid its privatization. Irene Cañas, president of the state company, presented in the last days the Strategy 4.0, with the path to take in the period 2019-2023. She delineated five action points: ensure stability and sustainability; go towards the evolution of business and improve the customer experience; reach operational efficiency through modernization and digital transformation; find the effectiveness of human talent; and promote equity and sustainability.

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