Tuesday, July 28, 2026

América Móvil boosts Claro with cross-selling expansion following Wow acquisition

While Claro is focusing its fiber optic network rollout on Lima and El Callao, Wow is focusing on the provinces. This complementarity avoids overbuilding, improves ARPU and reduces churn. Wow had been facing financial difficulties, according to a securities research firm.

The acquisition of Peruvian fixed broadband operator Wow Tel SAC by América Móvil, announced last week, has two particular characteristics: on the one hand, it represented an opportunity to acquire a company with a broad fiber optic rollout; on the other, it provides a leadership position in 17 departments of the country based on a solid commercial structure.

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América Latina · Fixed Broadband · Operators28/07/2026

América Móvil boosts Claro with cross-selling expansion following Wow acquisition

While Claro is focusing its fiber optic network rollout on Lima and El Callao, Wow is focusing on the provinces. This complementarity avoids overbuilding, improves ARPU and reduces churn. Wow had been facing financial difficulties, according to a securities research firm.

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