The pay TV market has undergone major changes after a year and a half of opening. With over 15 years of operations, Cabletica heads the sector and has a market share of 64%. The main competitor is still Ammet, with 28% of the "market share".

The opening allowed the entry of a dozen competitors, among which Cablevision and Telecable Económico are highlighted, but still with a nascent deployment. According to Ana Carolina Mora, an official of the Public Services Regulatory Authority (Abbreviated in Spanish as: ARESEP), "What we see is that there are more companies offering the service by taking advantage of regions where there was no offer, such as the Northern, Southern and Caribbean areas."

While competitors are tripping over themselves to expand the service penetration in unserved areas, Amnet and Cabletica turn towards Triple Play to deal with increased competition. Amnet will become the first Triple Play operator with the launch of its IP telephone offer in October. Norman Chaves Boza, general manager of the company, said that in 2012, the company will expand its grid of VOD and HD channels, which currently adds 15 signals. Amnet is also evaluating to offer IPTV next year to offer interactive applications.

Chaves Boza explained that Amnet does not deploy FTTH because it believes that "the market has to mature further." However, that position may be reviewed in the short term. The company in 2011 turned  to the corporate market with broadband solutions, data, video conferencing and video surveillance on IP / MPLS platforms.

CableTica is going on the same path. Jorge Garro, deputy general manager of the company, said the company's big bet to win new customers will be to continue "growing through combined offers of broadband, IP telephony and local prepaid content." In addition, the company also opened the way to digitalization and now offers PPV and HD channels. The other objective of CableTica is to become a carrier of carriers for telephone operators, scheduled for late 2011.