The Grupo Vi-Da (Viviana Zocco and Daniel Hadad) will launch a new platform to rent online movies, Vesvi. The service will have a cost of US$5.8 for monthly subscription to movie catalog and of US$1.8 to rent videos per day. The company has invested US$5 million in the development and start-up of the project. Vesvi will be in operations by the end of December and it will compete with On Video (Telefónica), Arnet Play (Telecom), Netflix and Ideas Entretenimiento (Claro).